Robert Burko, the CEO of Canada's largest email marketing solution provider, Elite Email, will be presenting at the sold out SMB Exchange happening in Toronto on October 9, 2012. As one of the featured presenters, Burko will be sharing his experiences with fellow business owners about how email marketing and sending email newsletters can help organizations overcome complicated obstacles by aiding in boosting customer relationships, increasing sales, and expanding into new markets.
The SMB Exchange, put on by the talented team at the Toronto Board of Trade, is a unique one day event that will address the needs of SMBs (small and medium-sized businesses) and identify solutions that will ultimately enhance the effectiveness of their organization. Unlike other events, the SMB Exchange has themed topics that will be facilitated by SMB leaders who have relevant real-world experience to help address the specific challenges faced by today's small and medium-sized business.
Many of the communication, marketing, and sales challenges faced by these organizations can be helped by using email marketing software to create targeted campaigns that specifically focus on an organization's unique goals. While small business email marketing is already a tool used by some SMBs, it will become a vital necessity as the economy moves more from a mass marketing ideology to being focused on cultivating high quality customer relationships.
The SMB exchange is putting a lot of smart, talented and motivated people in a room together with the goal of giving everyone actionable takeaways to further their success, said Robert Burko. I look forward to sharing my passion for digital marketing and email marketing expertise to hopefully help attendees generate some new ideas about how this type of technology could be the missing ingredient in their marketing mix.
Burko will be speaking alongside thought leader Virginia Poly, President of Poly Placements, on the topic of maximizing human capital and expanding into new markets. Specific discussion points will include how finding the right people, cultivating an attitude of success, and giving people the the tools they need to thrive, such as an email marketing program, will encourage growth in an organization.
Other expert business leaders presenting at the event include Lisa Shepherd (Mezzanine Group), Rob Henderson (studentawards inc.), Justin Cook (Convurgency), Maggie Fox (Social Media Group), Marg Hachey (Duocom Canada), Harp Gahunia (Virgin Gaming), Gerry Smith (CiRBA), Farhan Thawar (Xtreme Labs Inc.), M. Aamir (Jugnoo Inc.) and Sunny Verma (TutorBright).
Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care. Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.