Newt Gingrich, the defeated Republican presidential candidate, is selling his donor email marketing mailing list in an effort to dig the campaign out of a $4 million debt. This is a complete breach of trust with his supporters who are now going to receive spam from any illegitimate organization that decides to purchase the data. The unsolicited email will be of the worst kind because not only is the Gingrich campaign selling the actual email address, but it is coupled with other personal information as well, according to the investigation by Elite Email. This action completely violates email marketing best practices and ethics, which ultimately damages the reputation of Newt Gingrich and the Republican Party as a whole.
As a leader in permission-based email marketing, we at Elite Email are disappointed by the actions of the Gingrich campaign, said Robert Burko, CEO of Elite Email. We proudly teach all of our customers how to properly build an opt-in mailing list and safeguard their customers privacy. To see someone who was trying to become President completely dismiss the importance of privacy is a very sad thing that email marketers everywhere should shake their heads at.
Organizations all around the world use email marketing software to send out email newsletters and announcements as the Newt 2012 campaign had claimed it would be doing. But, all of those organizations work hard to build a permission-based list of people who explicitly asked to receive their email marketing campaigns. They follow email marketing best practices and treat the private information of their customers with the care, security and sensitivity it deserves.
The Newt 2012 data is being sold through the data brokerage firm TMA Direct. The pricing is setup so that the price of the data is higher for those donors who gave larger amounts of money, with smaller donors having a lower price tag. With this email marketing data now readily available, donors to the Newt 2012 campaign should be on high alert for increased spam and be vary wary of any organizations claiming a linkage to the campaign when sending an email.
With increased spam as a result of the actions of the Gingrich campaign, marketers should use caution when using their email marketing software to send out campaigns by avoiding words that might appear in this Newt Spam so that their legitimate emails do not get incorrectly flagged as spam.
Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care. Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.