The top email marketing trending topic for the last full week in January 2012 was Super Bowl XLVI based on an analysis by Elite Email. Both small and large organizations were jumping onto the media juggernaut that is the Super Bowl as email marketing campaigns were filled with phrases like Super Bowl," New York Giants and New England Patriots.
Many online and offline retail stores picked up the pace of their marketing by email as they offered Super Bowl specials, discounts and promotions all tied to the big game. Most of these e-tailers and retailers have nothing to do with sports, but with all eyes towards the big game, utilizing an email marketing program to run a relevant campaign is a proven marketing strategy.
Restaurants and bars were also right on top of this email marketing trend, sending out targeted email marketing campaigns to their customers in an effort to drive them into their establishment on Super Bowl Sunday (February 5, 2012). A common theme was offering coupons in the email for free appetizers, bonus chicken wings or free deserts. Email marketing succeeds best when you have good relevant content, so pairing an email coupon with a big event like the Super Bowl can be a really effective tactic, says Robert Burko, President of Elite Email.
Although nowhere near the prevalence of Super Bowl, the term Valentine's Day did begin to start creeping into some emails. Based on a historical trend analysis by Elite Email, once the Super Bowl has past, the email marketing content usually takes a sharp turn towards everything Valentine's Day related. Email marketing, along with social media, is one of the primary ways that businesses and organizations of all sizes and types communicate with their customers. Unlike traditional marketing media that has extended lead times, small business email marketing campaigns and nonprofit email marketing campaigns can be created and deployed in a matter of minutes. This timeliness allows for incredibly relevant content, which allows Elite Email to take the pulse on what is currently trending in email communication.
Similar to top Twitter trending topics and Google Trends, these email marketing trends give us another vantage point to see what is going on in the business-to-business and business-to-consumer direct marketing channels.
Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care. Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.