More organizations turned to email marketing to send out their holiday cards this season than ever before. From November 15 to December 25, Elite Email empowered customers to send out a record number of holiday cards by email. Gone are the days of printing, wasted paper, and postage. Today's modern organization still understands the value of sending a holiday greeting to their customers and thanking them for yet another year of patronage, but no longer does that have to take the traditional paper approach. With the rise in popularity of email marketing, most organizations now have an accurate and up-to-date email database and that is the perfect vehicle to use to send along a little holiday cheer.
Using email marketing to send holiday cards is much more effective than the traditional paper approach. Previously, an organization would need to hire a designer to create a holiday card, find a printer to actually do the printing, prepare address labels or envelopes, and then pay postage to get it delivered. Each step in the process adds an increased cost, ultimately resulting in a substantial expenditure just to say happy holidays. With email marketing, all those costs are a thing of the past. With just a few clicks and a few minutes of effort, an organization of any size can create an impressive holiday email marketing campaign that is personalized, complete with links back to the organization's website to drive some new sales during the holiday season. Whether it's small business email marketing or nonprofit email marketing, the cost of sending the holiday email is a fraction of what it would be with printing and postage.
Organizations are not only using email marketing to cut costs, but also to showcase their social responsibility towards going green. Instead of wasting all that paper from both the holiday card and envelope, an organization can send an email with no negative impact on the environment. Most organizations actually tout their social consciousness right in the email, citing their move to email marketing and digital holiday cards as a step towards helping the environment.
Email marketing also affords organizations with the flexibility to accomplish their holiday campaign with no extended lead time. No longer do companies have to start planning in November (or even earlier!) to take the initial steps of their holiday mailing. The best email marketing programs allow you to create and launch an email campaign within minutes. Since there is no printing involved and no need to wait for the postal service to deliver anything, an organization can design their holiday card and have it in their customer's hands just minutes later. The ability to rapidly launch an email marketing campaign also allows organizations to include any special last minute holiday promotions that they otherwise might not have been able to mention in a traditional mailer.
As an added bonus, organizations can also measure the effectiveness of their holiday mailings, because most email marketing software packages allow for robust tracking and analytics. A traditional paper mailing might get tossed into the trash right away, leaving the organization with no way to measure if people actually viewed their card. With email marketing, the organization can see who opened their e-cards, clicked on links, and more. This type of insight provides real-time feedback about whether the organization's message is actually getting read. The email marketing engagement reports can also highlight what messaging or wording yields the highest response rate. By studying the reports, an organization can easily determine whether their customers just want a holiday message or if they are more likely to engage with something of value, such as a coupon or special offer.
With relationship marketing on the rise, it is clear that reaching out and communicating with customers is a key business strategy. And by turning to email marketing, organizations can achieve this goal quicker, with more precision, deeper insight, and lower costs. Year over year, Elite Email continues to send more holiday cards. We predict that in 2012 there will be more organizations abandoning their traditional paper card in favor of email.
Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care. Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award at the Toronto Board of Trade Business Excellence Awards.