Elite Email is proud to have adopted the Email Experience Council's new reporting standards. As a result, and after a successful audit, Elite Email is now amongst the first email marketing service providers to achieve the "Email Measurement Accuracy" seal. The purpose of the "Email Measurement Accuracy" seal is to inform email marketers of the service provider's commitment to industry standards for fair and accurate measurement of email metrics.
One of the major hurdles email marketers face is a lack of consistent standards for email metrics. For over two years the Email Measurement Accuracy Roundtable of the EEC wrestled with this problem, debated the definitions of various metrics, and ultimately unveiled a list of specific standardized terms to help provide better clarity in the email marketing industry. So far, seven ESP's have adopted the S.A.M.E. (Support Adoption of Metrics for Email) standards and Elite Email is thrilled to be part of this evolutionary next phase of the email marketing industry.
"We are really excited to be one of the select few email marketing solutions providers that have adopted the new standards and believe that having consistent, clearly defined terminology will benefit both the email marketing industry as a whole, as well as the customer who can now make better comparisons across providers," says Robert Burko, President of Elite Email. With the email marketing industry growing at a rapid pace, having no set of standard terminology and definitions was leading to a great deal of confusion. The Email Measurement Roundtable identified two major problems they sought to resolve:
1. A lack of standards makes benchmarking based upon a clear apples-to-apples comparison practically impossible.
2. When email marketers migrate from one vendor or system to another, they often find the methods of calculating key metrics differ from one system to another.
The variety of ways email marketing programs defined things like "open rate" and "click rate" led to inconsistencies from one vendor to another. This caused unnecessary confusion for beginner and veteran email marketers alike.
"When customers are switching from their current provider to Elite Email, they often ask great questions. But without any specific standards, to some extent we're speaking a different language", says Matthew Georgiadis, Vice-President of Business Development at Elite Email, "Now that Elite Email is in full compliance and passed the EEC audit, it's up to the other email marketing vendors to catch up and make things easier for all marketers."
Service providers that adopt and comply with the EEC's email marketing measurement standards will be given an official seal to display on their web site and marketing collateral.
"The shape of the email marketing industry tomorrow will be based on what we do today. By creating these great standards, the Email Experience Council has provided us with a clear framework. And by adopting the standards, Elite Email is helping to further propel this initiative forward", says Burko.
Full details about the "Support the Adoption of Metrics for Email" project can be found on the Email Experience Council website, http://www.emailexperience.org.
Elite Email is a leading North American email marketing service provider (ESP) that has been helping customers achieve greater email marketing results for almost 10 years. The Elite Email cloud-based (software-as-a-service) platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. All services are backed by Elite Email's outstanding support and customer care. Elite Email has been featured on TV, radio and print media and is a member of the Email Experience Council, eMarketing Association, Better Business Bureau, Canadian Federation of Independent Business, Vaughan Chamber of Commerce and Toronto Board of Trade. Elite Email is the only Canadian company listed by the Utah and Michigan Child Protection Agency as a compliant sender. Elite Email recently won the Business of the Year award in the "Under 30" category at the Toronto Board of Trade Business Excellence Awards.
The Direct Marketing Association's Email Experience Council is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and its ROI value. We are committed to regularly conducting a broad series of initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, EEC members are setting the standards for email through our Member Roundtables. The members who belong to our organization are representatives of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices.