November 6, 2013
Elite Email, a world leader in digital marketing tools, cautions eager business owners to beware of some of the worst email marketing mistakes they can make this holiday season.
"For most, the holidays mean spending time with family and friends, giving gifts and being merry. For business owners, especially in the consumer products or not-for-profit industries, it's selling season. It's a pivotal time to maximize spending and engage their customers or donors," says Robert Burko, President of Elite Email.
Tools such as email, mobile and social media marketing, can significantly help in communicating the right message, to the right person, at the right time. These channels make it easier, and faster, to deploy customized messages – if used correctly. Without a strategy, the results can have the opposite effect, or worse yet, businesses can lose customers.
As a Canadian company that offers easy-to-use, online marketing solutions for small to medium-sized businesses worldwide, Elite Email's management lists some of the worst holiday email marketing mistakes and how to avoid them.
Using the right online tools can significantly boost sales, donations and awareness this holiday. Email, mobile and social media tactics are highly measurable, so future campaigns can be tailored to achieve even greater results. "Try to engage your contacts using the communication method they prefer, on a schedule that suits them best this holiday," mentions Robert Burko.
Elite Email, known for its email marketing services, has recently released easy-to-use mobile marketing tool that allow customers to integrate their digital marketing strategy across the two channels. Elite Email is the only company in Canada offering this technology as an integrated suite with its other emarketing tools.
About Elite Email
Elite Email is a leading, global, cloud-based, marketing service provider based in Canada. It has been helping customers achieve superior email marketing results for 10 years. Its software-as-a-service platform allows organizations of all sizes to build and grow their mailing lists, create eye-catching emails, build integrated mobile campaigns, apps, social pages, and track results with detailed reports and analytics. The award-winning Elite Email platform is used to attract new customers, drive repeat business and create referrals. As part of the "Top 50 Email Marketing Service Providers Worldwide" (Website Magazine, 2009), and the "25 Up-and-Coming IT Companies in Canada" (Backbone Magazine 2007), Elite Email also has an A+ Rating from the Better Business Bureau and the Direct Marketing Association's coveted Email Measurement Accuracy Seal. CEO Robert Burko recently won the "Business Excellence Award Winner - Under 30" by the Toronto Board of Trade.
For media inquiries please contact: Aimée Savard, APR, firstname.lastname@example.org, 416-788-6719. Interviews are available with Elite Email CEO Robert Burko. For more information visit www.eliteemail.com. @eliteemail