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October 2011  
In The Media

Thank you to GALTime writer, Kelly Rouba, for connecting with me again as a contributor to another one of her insightful articles.  Please read what I think about giving a man a second look, here:


In last month's newsletter I shared my first press release with you. I'm thrilled to report that it (the press release) was a huge success. Andrew Shaul and I were featured in The Toronto Star's Living section on Friday, October 21st - on both the front page and L4.

Toronto Star_cover_1

Many thanks go out to Leanne, Jennifer and Nick for making this happen.  Andrew, his team and I are grateful for the exposure.


The online version of The Toronto Star article can be found here:  http://www.thestar.com/living/article/1073364--delap-edu-daters-bring-love-seekers-back-to-the-bar

On Tuesday, October 25th, Andrew and I appeared on York Region's Rogers Daytime TV to promote the launch of Happy Dates that same evening.  Jeff Moore and Jacqueline Betterton were gracious hosts and were an absolute pleasure to meet.  Although the seven minutes on air went by exceptionally quickly, it was an energizing and engaging experience.

Early in October Andrew and I were interviewed by Kate Carraway, for The Grid T.O.  We had a meaty, one-hour telephone interview where we covered a lot of ground...all of which could not possibly be captured in a short, printed article.  You can view the online version of the article here:  http://www.thegridto.com/life/advice/it-sucks-but-guys-are-intimidated-by-intelligent-women/

I was invited to appear on CTV's new National Affairs program last Friday, October 28th to discuss Sitting In A Tree's matchmaking endeavours, however, I was bumped due to the more pressing issues in Libya.  Understandable.  Hopefully that'll be rescheduled.  I'll keep you posted.

I did two other interviews in October, the details of which I'll share in the November edition of this newsletter, and I have another TV appearance this week, which I'll also share next month.

Needless to say, it's been a very exciting October!  Thank you to those who have taken the time out of their busy schedules to acknowledge Sitting In A Tree's and Happy Dates' successes and to celebrate them with me.  The support I continue to receive on a daily basis is part of what keeps me inspired and motivated to do what I do.

The Dating School


On October 25th, as mentioned above, Andrew and I excitedly launched both our dating school (Happy Dates) and our diagnostic assessment tool, unofficially nicknamed the "DQ" - which stands for Dating Quotient (not Dairy Queen...lol).  It's our shared brainchild, and the culmination of months of strategizing, collaboration, and deliberation.  It serves to assist daters by identifying their personal and specific dating challenges.  The tool is a questionnaire approximately 100 questions in length and takes about 15-20 minutes to complete.  If you or someone you know are interested in learning more about the DQ, kindly contact me at:  stacie@sittinginatree.com with "DQ" in the subject line.

Despite the fabulous press in The Toronto Star the Friday before our school's launch, and despite the numerous inquiries and RSVPs we received as a result (thanks again Leanne and Jennifer), the weather was not our friend on that particular evening.  If you recall...last Tuesday was a torrential downpour and the traffic was maddening.  I know first hand because I was stuck in it, wondering if I'd miss my own dating school's launch.  I didn't, thankfully.  Many, however, did opt out and the turnout was disappointing.  With that said - Andrew and I were both grateful for the 20 or so people who did make the effort to attend - and we had a great time delivering our first workshop.  Our months of preparation - including two Dress Rehearsals - certainly paid off, and we were pleased with the flow of the evening.  The DQ was well-received and we are looking forward to several in-person consultations in the coming weeks where we will deliver personalized, one-on-one feedback to those who took the test.

Last Tuesday's workshop was an introductory session.  We will be holding another one in early January, and every quarter thereafter.  Similarly, the actual curriculum offered through Happy Dates will begin running in early January.  If you would like to be added to the Happy Dates newsletter, please e-mail:  info@sittinginatree.com with "Happy Dates" in the subject line.

The Monthly Plug

October wasn't just busy from a media perspective, but from a business one as well. I'm pleased to say that October 2011, one month shy of its first year anniversary, was Sitting In A Tree's best month yet. My client roster is fairly diverse and I'm constantly looking to connect with new singles to determine their suitability for my existing clients. Your referrals and inquiries are much appreciated. Please keep them coming.

Please find me on: FB1, FB2, Twitter, YouTube and LinkedIn

Please visit my just-for-fun website Go Good Guy

Please listen to my interview on That Channel

For those of you Trick or Treating, please be safe, keep your children close, and have fun!!! Single parents - I thought you might find this article, written by an acquaintance and peer of mine, quite poignant:


You are receiving this newsletter because:

a) You are part of my family and you love me

b) You are my real-life friend and are eager to support my business

c) You are my Facebook friend.  I am willingly and knowingly subjected to your pictures and status updates...which I only occasionally enjoy. In exchange, you are happy to receive my newsletter once a month

d) We are connected on LinkedIn and believe in the power of networking

e) We met somewhere and you gave me your business card or took mine, or I used my elephant-like memory to track you down

f) We once dated and you're secretly curious to see what I'm up to. Don't worry - I've been creeping you too.

If you do not wish to receive this newsletter, I will not take it personally (OK, I might)…but it’s your choice, and I respect that.  Maybe you have a single friend who'd be more interested?  Please – whatever you do – don’t mark this as spam.  I wouldn't do that to you and that is certainly not my intention – to be annoying, or to spam.  Please simply unsubscribe.  I’m just trying to make the world a better place, one love connection at a time. Don't be a hater. Be a lover.

Sitting In A Tree supports....

Sitting In A Tree is proud to support:


Research shows that 1 in 5 people will be affected by some form of mental illness or addiction in their lifetime. 1.2 million Canadians under 19 have a mental illness that impedes their ability to live life to the fullest. Put Up Your Dukes is a fundraising event dedicated to raising awareness, understanding and widespread acceptance of mental illness and addiction with the goal of eradicating the stigma associated with these ailments.

Mental illness is something that, unfortunately, I'm all too familiar with and is, therefore, a cause very close to my heart. I have seen too many people who have suffered and who continue to.

For more information on how you can help, please visit: www.putupyourdukes.ca

Some Lighter Fare

When I hear of a good opportunity, I like to share it with others.  I do not stand to gain anything by sharing this - I am not doing a revenue share or cross-promotion with this organization.  I just really believe in their offering, and their management team, and want you - my network - to benefit, if you can.

Please allow me to introduce you to HomeSav...Canada's online leader in  designer furniture, home décor, lifestyle products and home-related services, offered at a significantly discounted rate to its membership base.  HomeSav has two divisions.  HomeSav's "flash sale" division launches new sales events each morning boasting up to 80% off retail prices.  HomeSav's "local" division promotes daily voucher sales on home-related services at up to 80% off retail prices.  For more information, please visit:  www.HomeSav.com.

Events - Past and Present: 

  • Sitting In A Tree is turning ONE.  To celebrate, I'm having a private, by-invite-only, party on Saturday, November 19th in downtown Toronto which will sell out.  Tickets went on sale last Friday and are going quickly.  Space IS limited.  If you or your single friends are looking for something exciting and different to do that night, please contact me at:  stacie@sittinginatree.com for details.  I will not be hosting another party until February and, given the excessively positive feedback from August's party, I'm confident you won't want to miss this one.
  • If you're ever looking for fun things to do in the city (Toronto), check out Modus Entertainment on Facebook.  Say Stacie sent you.
  • Put February 8th away in your social calendar.  I'm really excited to be partnering with Jet Entertainment (www.jetentertainment.ca) in the creation of a sexy, edgy, one-of-a-kind event you will not want to miss.  It will definitely make for great water-cooler fodder the following day.
  • The Real Sports Casting Call on October 1st was an afternoon well spent.  The turnout was decent and the people who came out were all wonderful!  I will not be doing another recruiting event in the near future.  If you or your friends were considering coming, please contact me for a complimentary consultation before December 31st.  Effective January 1st, 2012 consultations will no longer be complimentary.

Can A Matchmaker Find Love?

On September 26th I began blogging about a personal experience on my Sitting In A Tree's Facebook page.  I wrote one "chapter" each day and, after posting it on the Facebook page, I also copied it into a Microsoft Word document.  A month and 20+ posts later, I had myself a 100-page, single-spaced document, six open and loyal followers, and several other, equally loyal, "closet" followers.  I'm now shopping the "book" around to literary agents...if you know of anyone.  :-)

It was pretty scary bearing my soul publicly and with this heavy and looming sense of social responsibility to the person I was blogging about.  I think I did a good job of protecting their privacy while entertaining and engaging others in a very relatable and universal journey (to quote a friend).  It was a surprisingly rewarding experience, on so many levels, and I'm so glad that I shared.  There is something very cathartic about writing, and I often recommend it to my coaching clients as a mechanism to work through challenges, especially the that are emotionally charged.  I would love to hear your stories and how writing may have helped you overcome a difficult time.

Stacie Ikka
Phone: 647-352-2599
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