You can easily view a list of all the interest groups in your account.

For each group you can see the name, number of contacts, and public/private status.

Sort the list by name, number of contacts or public/private status or perform an instant search to find exactly what you are looking for.

Click on a group name to view all the contacts in that group.

When you send out an email, you can choose one or more groups to receive your message.

Adding new groups is very easy to do and takes almost no effort!

When adding a new group, you can give it a descriptive name so that it has more meaning
to you and your contacts.

Each group can be setup as public or private.

You can add as many new groups as you require in just one step.

You have absolute flexibility when managing your interest groups.

At any time you can rename your group to something new.

You can also delete unused groups or merge two groups into one without any hassle or difficulty. When deleting a group you simply specify where to move the contacts to and Elite Email will take care of all the heavy lifting.

There may be times when you want to create an interest group that only YOU can add new contacts into. Other times you may create a group that you want to let anyone join. This is when the 'public' vs' private' option will help.

Let's say you create a group named "Most Important Customers". In this group you will add your highest value customers, but obviously you don't want to let anyone just join this group. As a matter of fact, you want it completely hidden from everyone else. By making this group 'private' you will achieve exactly that!

Now, assume you have a group named "Special Coupons" that you want to let anyone join. By making that interest group public, when someone new signs up for your mailing list, they can click to join that group.

Once you have created different interest groups, you can choose which groups should receive each email, which allows for a much higher degree of targeting.

When going through the email creation wizard, you will be asked which interest groups you want to send the email to. You can choose as many interest groups as you want. Plus, you don't have to worry about duplicates because if the same contact is listed in multiple groups, they will still only receive one email.

Example: Let's say you have two groups in your account named "Dine-In Customers" and "Delivery Customers". If you create an email announcing your new delivery guarantee, you may only want to send that to contacts in the "Delivery Customers" interest group.