Email Glossary

• A/B Split
• Above-The-Fold
• ASP
• Auto Reply
• Auto Responder
• B2B
• B2C
• Bandwidth
• Blacklist
• Bounce (Hard)
• Bounce (Soft)
• Call To Action
• Campaign
• Can-Spam Act of 2003
• CAPTCHA
• Challenge Response
• Click-Through Rate (CTR)
• Content
• Conversion Rate
• Cost Per Thousand (CPM)
• Database
• Dedupe
• Domain Key / DKIM
• Double Opt-In
• Email Blocking
• Email Client
• Email Newsletter
• Email Service Provider
• eZine
• False Positive
• Font
• From/Sender Address
• From/Sender Name
• Harvesting

• Header
• HTML Email
• IP Address
• ISP
• Landing Page
• Links
• Load Time
• Mailing List
• Multi-Part MIME Email
• Open Rate
• Open Relay
• Opt-In Subscriber
• Opt-Out List
• Opt-Out Subscriber
• Permission Based Email
• Personalization
• Phishing
• Preview Pane
• Privacy Policy
• Rental List
• Segmentation
• Signature
• Single Opt-In
• Spam / UCE
• Spam Trap
• SPF Record
• Spoofing
• Subject Line
• Targeting
• Unique Selling Proposition
• Unsubscribe
• URL
• Viral Marketing
• Web-Friendly Fonts
• Whitelist