CAN-SPAM Act

Call To Action

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a US federal law that establishes requirements for those who send commercial email. It establishes penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
For more on the Can-Spam Act, visit: Federal Trade Commission

• A/B Split
• Above-The-Fold
• ASP
• Auto Reply
• Auto Responder
• B2B
• B2C
• Bandwidth
• Blacklist
• Bounce (Hard)
• Bounce (Soft)
• Call To Action
• Campaign
• Can-Spam Act of 2003
• CAPTCHA
• Challenge Response
• Click-Through Rate (CTR)
• Content
• Conversion Rate
• Cost Per Thousand (CPM)
• Database
• Dedupe
• Domain Key / DKIM
• Double Opt-In
• Email Blocking
• Email Client
• Email Newsletter
• Email Service Provider
• eZine
• False Positive
• Font
• From/Sender Address
• From/Sender Name
• Harvesting

• Header
• HTML Email
• IP Address
• ISP
• Landing Page
• Links
• Load Time
• Mailing List
• Multi-Part MIME Email
• Open Rate
• Open Relay
• Opt-In Subscriber
• Opt-Out List
• Opt-Out Subscriber
• Permission Based Email
• Personalization
• Phishing
• Preview Pane
• Privacy Policy
• Rental List
• Segmentation
• Signature
• Single Opt-In
• Spam / UCE
• Spam Trap
• SPF Record
• Spoofing
• Subject Line
• Targeting
• Unique Selling Proposition
• Unsubscribe
• URL
• Viral Marketing
• Web-Friendly Fonts
• Whitelist