Phishing 
Phishing
Phishing (which is pronounced "fishing") refers to email scams whose purpose is identity theft. Identity thieves send fraudulent email messages with return addresses, links, and branding that appear to come from banks, credit card companies and some of the Web's most well known websites including PayPal®, eBay®, MSN®, and AOL®. These messages are designed to "phish" for personal and financial information (e.g. passwords, usernames, social security numbers, credit card numbers, etc.) from the recipient. For more info visit: www.anti-phishing.org.
- A/B Split
- Above-The-Fold
- ASP
- Auto Reply
- Auto Responder
- B2B
- B2C
- Bandwidth
- Blacklist
- Bounce (Hard)
- Bounce (Soft)
- Call To Action
- Campaign
- Can-Spam Act of 2003
- CAPTCHA
- Challenge Response
- Click-Through Rate (CTR)
- Content
- Conversion Rate
- Cost Per Thousand (CPM)
- Database
- Dedupe
- Domain Key / DKIM
- Double Opt-In
- Email Blocking
- Email Client
- Email Newsletter
- Email Service Provider
- eZine
- False Positive
- Font
- From/Sender Address
- From/Sender Name
- Harvesting
- Header
- HTML Email
- IP Address
- ISP
- Landing Page
- Links
- Load Time
- Mailing List
- Multi-Part MIME Email
- Open Rate
- Open Relay
- Opt-In Subscriber
- Opt-Out List
- Opt-Out Subscriber
- Permission Based Email
- Personalization
- Phishing
- Preview Pane
- Privacy Policy
- Rental List
- Segmentation
- Signature
- Single Opt-In
- Spam / UCE
- Spam Trap
- SPF Record
- Spoofing
- Subject Line
- Targeting
- Unique Selling Proposition
- Unsubscribe
- URL
- Viral Marketing
- Web-Friendly Fonts
- Whitelist
