Segmentation 
Segmentation
Dividing or segmenting your mailing list based on interest groups, purchasing behavior, demographics, location and more for the purpose of targeting specific email campaigns to the audience most likely to respond to your messaging or offer. Quality mailing list segmentation and targeting often results in higher open rates and click-through rates.
- A/B Split
- Above-The-Fold
- ASP
- Auto Reply
- Auto Responder
- B2B
- B2C
- Bandwidth
- Blacklist
- Bounce (Hard)
- Bounce (Soft)
- Call To Action
- Campaign
- Can-Spam Act of 2003
- CAPTCHA
- Challenge Response
- Click-Through Rate (CTR)
- Content
- Conversion Rate
- Cost Per Thousand (CPM)
- Database
- Dedupe
- Domain Key / DKIM
- Double Opt-In
- Email Blocking
- Email Client
- Email Newsletter
- Email Service Provider
- eZine
- False Positive
- Font
- From/Sender Address
- From/Sender Name
- Harvesting
- Header
- HTML Email
- IP Address
- ISP
- Landing Page
- Links
- Load Time
- Mailing List
- Multi-Part MIME Email
- Open Rate
- Open Relay
- Opt-In Subscriber
- Opt-Out List
- Opt-Out Subscriber
- Permission Based Email
- Personalization
- Phishing
- Preview Pane
- Privacy Policy
- Rental List
- Segmentation
- Signature
- Single Opt-In
- Spam / UCE
- Spam Trap
- SPF Record
- Spoofing
- Subject Line
- Targeting
- Unique Selling Proposition
- Unsubscribe
- URL
- Viral Marketing
- Web-Friendly Fonts
- Whitelist
