Login Enterprise Contact Us
Speak to an Email Marketing Expert
877-789-ELITE (3548)
Email Marketing > Learning Center > Getting Started with Email > Create a Measureable Objective
Back To All Articles

Follow Elite Email

Like Elite Email on FacebookFollow Elite Email on TwitterElite Email RSSElite Email YouTube Channel Start Free Trial

More Resources

Email Marketing Tips & Tricks

Email Marketing Tips & TricksLearn some helpful tricks of the trade to take your email marketing to a new level and boost your results even more.

Elite Email TV

Elite Email TVHelpful high definition training videos that can assist you in become a master of Elite Email.

Build & Manage Your Mailing List

Build & Manage Your Mailing ListA high quality mailing list is key to your email marketing success. Learn some proven methods to get opt-in subscribers.

All About Spam

All About SpamIn order to make sure that you never get accused of sending spam, it's important to have a deep understanding of it.

Email Marketing Glossary

Email Marketing GlossaryMaster all the email marketing lingo and impress your colleagues around the water cooler.

Email Marketing Training Course

Email Marketing Training CourseA 7 issue training course that takes you through the basics of Elite Email and email marketing in general.

Tests & Quizzes

Tests & QuizzesPut your email marketing knowledge to the test with these interactive quizzes. Can you find the email lingo in the word search?

Creating A Measureable Objective
Creating a measurable objective for your email marketing campaigns will keep you focused and help you determine how successful your efforts have been.

Everyone knows that it’s important to have goals. This is something children learn when they are young and it is a lesson that does not go away throughout anyone’s lifetime. Whether it’s personal goals or business goals, it’s important to have a clearly defined objective, otherwise you’ll never be able to know if you’ve achieved what you want to do. Imagine running a race without a finish line… you’d never know the taste of sweet victory since you’d just keep on running.

The age-old lesson continues to hold true in email marketing. Before you sit down to create your email marketing campaign, it is important to know exactly what you want to achieve. Furthermore, this goal needs to be something that is specific and measureable.

Forget spam. Spam’s just the phoney million-dollar offer, and direct email marketing is miles away from that. Direct email marketing is reaching the right customers, with the right offers.

All too often I will hear business owners say that “my objective from this campaign is to drive sales”. While that is both a logical and understandable objective, it is not particularly measurable because it is a bit vague. Is the objective of your email marketing campaign to sell 100 of a certain item? Is the objective of your campaign to increase phone calls to your sales office by 5%? By quantifying your objective with a specific number, you will be able to easily assess whether your goal has been achieved.

If you say that the goal of your campaigns are to sell 50 widgets and you end up selling 30, then you can say the goal was not achieved. Whereas, if you sell 75, then you can celebrate that you accomplished well more than your original goal. But, if you just say that “I want to sell widgets” and you sell 35 or 75, how would you know if you achieved your true objective?

Once you have a clear measureable goal for your email marketing campaign, you can put together an email that will help you achieve that objective. This will help ensure that your email marketing campaign is very focused, which, in turn, maximizes your chances of achieving your goal.

If you want to drive sales of widgets, make sure widgets are prominently displayed at the top of your message without too much other content to distract your reader. If your goal is to increase the amount of phone calls you receive by 10%, then make sure your phone number is part of your call to action (for example: Call Us Now at 555-555-1234).

After you have sent your campaign, you can evaluate whether or not your objective was achieved. If it was, then give yourself a pat on the back for a job well done. If it wasn’t, then you should try to determine why you fell short of your goal, and make sure to learn from your experiences.

By setting a measurable, well quantified, objective for your campaigns, you will know exactly what you want to achieve and be able to determine if you achieved it. This will undoubtedly make your email marketing efforts more effective.

Elite Email Blog

Get inside information from the email marketing experts at Elite Email. Tips, Tricks and
more to boost your
email marketing.

Elite Email Blog >>>

Let's Get Social!

Stay up to date on the world of Elite Email and email marketing by following us on various
social networks.

Like Us on Facebook Follow Us on Twitter Add To Google+ Circles

Learning Center

Become a true email marketing guru. Sharper your skills and learn new tactics in the most comprehensive resource
for email marketers.

Learning Center >>>