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Email Marketing Crucial for Non-profits
Email marketing is critical to non-profit organizations looking to save time and money, and maintain close contact with donors and clients.

Email marketing helps keep your donors and clients at your fingertips. As the owner of a non-profit organization, you “depend on the kindness of strangers.” Very quickly, those ‘strangers’ become the backbone of your organization’s survival and success. Updating these important contacts on what their donations have produced, thanking them, and inviting them to fundraising events can be done in a way that is easy, saves you hundreds of dollars in mailing and printing costs, and saves you valuable time.

Keeping your donors updated and sending letters of thanks is an important way to show your appreciation for their donations. However, this can also be a costly endeavor. Imagine if all your cost for mailing and printing were exponentially diminished. This extra cash flow can produce much more for you organization: better facilities for the elderly or sick, more food for those that are hungry, more aid for animals in need of rescue. More money means more , and nobody knows this better than not-for-profit organizations.

Email marketing programs are designed to be able to track “opens,” “clicks” and “forwards”. This provides you with an easy-to-use statistical record for future fundraising events. The percentages that are shown will tell you a lot more about your clients and donors: Do they open their emails in the morning at work, or at night at home? Does your cause mean so much to them they are forwarding the message to friends and family? This can help your non-profit organization develop more effective campaigns to obtain funding. These statistics also tell you which campaigns are successful and which need to be restructured. This is all done at a fraction of the cost, and a fraction of the time, of mailing traditional invitations, RSVPs and thank you letters.

For a non-profit organization that specializes in providing summer programs, finding funding is key. To start off, the number of people participating in the program will affect the amount of money given to your organization. This means that filling up spots quickly will help determine how much a donor or government agency is willing to spend on the program. An email campaign goes out immediately, so responses from participating members come in a lot quicker, allowing for more participants to be involved. More participants equals more funding toward the beneficial focus of your organization.

Email marketing is of the utmost importance in keeping your non-profit organization in the business of “good-will.” It helps you stay connected to your donors, saves you time, and stretches your money. In the end, email marketing will ensure valuable resources like your time and money are optimally allocated to those that need it the most.

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