Email marketing solutions are about building and maintaining relationships with investors, stakeholders and important client contacts. When the media has created a negative buzz around the industry in which your business thrives, then email marketing can help suppress the bad news. Email marketing solutions combat negative media representations with immediacy, and provide open communications between you and your stakeholders. If a negative news item about your industry or company airs in the 6 o’clock news, by 6:15 you can have a professional-looking email newsletter in the inboxes of your major stakeholders explaining what your company is already doing in response to the issue.
For example, the media often demonize petroleum and cosmetics companies, with stories like: Petroleum companies are destroying the environment; Cosmetics companies test on animals. But your company isn’t dumping waste into the local water source; it’s actually taking measures to help the environment. It’s important to make sure your stakeholders are aware of that. By using email marketing solutions, your company can refocus that negative energy put forth by the media into positive communications and relationship management toward key stakeholders.
Your stakeholders will gain and maintain confidence your organization. Also, the fact that you have included a forum for communication between stakeholders and yourself further adds to the socially conscious perspective and open-minded mentality that will help associate your company with the goodwill that your organization is currently involved in. Email marketing solutions help set your organization aside from negative media coverage and portrayals. This enhances your standing with clients, employees, shareholders, and any other stakeholder. Well-managed relationships are what drive successful industry leaders. Email marketing solutions make managing these relationships easy and quick.
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