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Email Marketing on the Campaign Trail
Email marketing allow candidates to get a personalized message to voters about community needs. By speaking to voters directly, there is a higher likelihood of getting them to vote your way.

Voters will love that you are using email marketing to help them understand your involvement in bettering the community. By sending your constituents a personalized email, you will keep them better informed on how their streets and schools are safer. Therefore, your voting strength will increase as election time approaches. As a local candidate the better your community feels about how much you care about them and their community, the more likely you are to get positive votes.

Email marketing is easy to design so that it suits your campaign needs. Top ranked software gives you the opportunity to choose from hundreds of customizable templates. When starting your campaign, a great idea would be to send a simple letter to your constituents as a personal way to say hello. Include a headshot and discuss your platform, as well as the community change that you plan on implementing for the upcoming election.

Later, you can change the campaign so that it includes pictures of your work with the community, plus news updates on where you’re at with your campaign. Your template will have different sections, set up like a newsletter to accommodate the different pictures and content you want to express to voters.

It is easy to produce professional-looking campaigns. In a matter of minutes, you will have uploaded pictures, cut and pasted your message and sent off the campaign to better your chances at the polls.

Using email marketing is a great way to get personally acquainted with voters during your local elections. By coming up with a plan for you campaign, you will achieve better results as a candidate. You will have a better name in the community because of your personal touch, and you will have gotten your message across in a professional and personal manner. All in favor say AYE!

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