Email marketing and small business go hand in hand. In fact, most online email marketing programs are designed for small businesses: The costs of an email marketing are minimal. Creating, sending and tracking an email take only a few minutes out of your busy day. And, without any previous experience, you get professionally designed campaigns. What this means is that using it will help you stay in touch with important contacts and expand your client base, earning you greater profits even as the economy falters.
The bigger and better email marketing programs charge only $10 for sending out 1000 emails. That amounts to only 1 penny per email, and that is the most you’ll be spending, since the more emails you send, the lower your cost per email. This is obviously thousands of dollars cheaper than paying designers and marketing agencies, paying for paper and print, or paying for any other form of media so that you can reach your target markets. Email marketing companies also offer the use of their services free for a trial period. That’s a big bonus during tough economic times, as the opportunity to try before you buy means you’ll never waste money on an email marketing solution that’s not right for you.
The best email marketing programs are very user intuitive, which means creating a professionally designed campaign is a very easy process that takes almost no-time at all. These programs allow you to choose from hundreds of email design templates, which are neatly organized by interest category and email style. Then, it is merely a matter of uploading your images and cutting and pasting your text content in the email creation wizard. That’s it! You now have a customized and professional campaign that’s ready to send. Going through the process of learning an system takes all of 20 minutes. After the first time you go through it, it is so easy to use that it will take just a few moments to create your campaigns the next time around (and the next, and the next...). Also, if you ever have any difficulties, the better services will have great technical support available at all times by phone, live chat or email.
While the economy is in a depressed state, it is important to use every resource to reach your current customers and seek out new business. The problem is that resources are tight, so reaching out is more difficult and finding new customers costs more than you can afford right now. The transition from other media to email marketing is easy to do and will save you thousands. On your website, you can have a web sign-up box, which is provided to you free of charge from your elite email marketing provider. This will allow interested parties visiting your website to sign up to receive promotions or informative newsletters from you or your company. If you operate a restaurant, retail store, or any other business where you interact with customers face-to-face, you can also place a sign in your business location encouraging customers to visit your website and sign up for your email marketing newsletter, promotions, etc. You can even ask for their email address during the business transaction (but just make sure you get their permission to send them emails). The last step is creating your campaign and sending it out. From now on, you have a targeted list of subscribers that are interested in what you have to offer.
Reaching new customers can cost you pennies. Because your ad budget is now a fraction of what it was, you can take advantage of email marketing to gain new customers and watch your revenues soar, despite the fact that market analysts are declaring more bumps in the road ahead. Email marketing can help your small business thrive. It will help you save money, expand your client base and enjoy the advantages of easy and cost-effective internet marketing!
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