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Issue #3


In this third issue we will explore some important topics about writing headlines.

Training Article Shout "Fire".Well, Sort Of

If you're in a crowded room and you shout 'fire', everyone will look. The reason is that this is a word that piques interest in people and gets their immediate attention. It is almost an impulse reaction that forces people to stop what they're doing and react. You should be thinking of catchy words and sentences like this when writing your headlines and email subjects...
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Issue #1

Training Article Think Like The Reader

Remember when we were just a few years old and we would spend all day playing make believe? We would put ourselves in someone else's shoes. Well, it's time to go back to that! When you sit down to write something, don't think like the writer, think like the reader. Put yourself in your readers' shoes and figure out what they want to read...
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Training Article Cheesiness Doesn't Sell Anymore

When writing an article, keep in mind that consumers are far more savvy than they were many years ago. Remember, we live in the information age, where people are inundated with marketing messages all day long. We've developed a sort of internal filter that desensitizes us to those cheesy marketing messages...
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