Login Enterprise Contact Us
Speak to an Email Marketing Expert
877-789-ELITE (3548)
Email Marketing > Learning Center > Training Course > Issue 3 > Shout "Fire"...Well, Sort Of
Back To All Articles
Training Article Shout "Fire"…Well, Sort Of

If you're in a crowded room and you shout ‘fire’, everyone will look. The reason is that this is a word that piques interest in people and gets their immediate attention. It is almost an impulse reaction that forces people to stop what they’re doing and react. You should be thinking of catchy words and sentences like this when writing your headlines and email subjects.

When someone opens your email, they may be doing a ton of other things at the same time. That's why you need a headline that grabs their interest and encourages them to give you their undivided attention. A mundane headline is going to get passed by, but a headline that causes that impulse reaction is going to get your entire message read.

The same thing holds true for links in the body of your email. All your links should include a "Call To Action". A call to action is an active, immediate phrase like "Click Here" or "Act Now". These words tell the reader exactly what you want them to do. You should notice an increase in click-throughs when you start using calls to action.

Elite Email Blog

Get inside information from the email marketing experts at Elite Email. Tips, Tricks and
more to boost your
email marketing.

Elite Email Blog >>>

Let's Get Social!

Stay up to date on the world of Elite Email and email marketing by following us on various
social networks.

Like Us on Facebook Follow Us on Twitter Add To Google+ Circles

Learning Center

Become a true email marketing guru. Sharper your skills and learn new tactics in the most comprehensive resource
for email marketers.

Learning Center >>>