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Issue #4


In this fourth issue we will explore the use of pictures and graphics in your emails.

Training Article A Picture Is Worth 1000 Words

We've all heard that expression before. And while I can't guarantee a picture is actually worth a thousand words, I can guarantee that it does say a lot. When writing your email campaign, you really want to keep it as short and to the point as possible. The trick here is to let the pictures do the talking. Granted this doesn't work in all scenarios, but if you're selling a product, for example, don't waste time talking about the way it looks, just include the picture...
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Issue #1

Training Article How do I add a picture to my emails?

Remember when we were just a few years old and we would spend all day playing make believe? We would put ourselves in someone else's shoes. Well, it's time to go back to that! When you sit down to write something, don't think like the writer, think like the reader. Put yourself in your readers' shoes and figure out what they want to read...
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Training Article Don't Be Excessive

While I preach the benefits of using pictures in the first article, please do not interpret that as a license to go wild. A good email marketer is able to find balance between graphics and text. Make sure you grab the reader's attention, but still keep the campaign pleasing to the eye. When I talk about this at conferences, I show examples of campaigns...
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