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Email Marketing > Learning Center > Training Course > Issue 4 > A Picture Is Worth 1000 Words
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Training Article A Picture Is Worth 1000 Words

We've all heard that expression before. And while I can't guarantee a picture is actually worth a thousand words, I can guarantee that it does say a lot. When writing your emails, you really want to keep it as short and to the point as possible. The trick here is to let the pictures do the talking. Granted this doesn't work in all scenarios, but if you're selling a product, for example, don't waste time talking about the way it looks, just include the picture.

The ability to include pictures in your HTML email campaign is what gives it that extra flare. It's been proven that people react differently to images versus text, so a graphic may be just what you need to shake things up.

If you have a picture that you want to include in your campaign, but it isn't sized correctly, please email it to your Account Executive, who will be happy to assist you. Alternatively, you can use the online image editor built right into your personal image gallery.

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