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Getting Started with Email Marketing

Ready to kick start your email marketing? Learn about best practices and strategies to ensure you'll have great results.

Elite Email TV

Helpful high definition training videos that can assist you in become a master of Elite Email.

Email Marketing Tips & Tricks

Learn some helpful tricks of the trade to take your email marketing to a new level and boost your results even more.

All About Spam

In order to make sure that you never get accused of sending spam, it's important to have a deep understanding of it.

Issue #5

Hello,

In this fifth issue we will explore the tactics and techniques of effective email copywriting.

What's the Point?

Before you start writing any sentence you need to ask yourself what point you are trying to get across to the reader. Are you trying to elicit an action? Are you making an emotional appeal or promoting a product's features? You must have a clear objective with every statement you type, otherwise your message becomes cluttered...
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Less Is More

This is one of the trickiest lessons, and it sometimes drives people crazy. When we write, we often have a tendency to use more words than we need. To write effective email marketing copy, you need to keep your words to a minimum. If you write a 15 word sentence, can it be cut down to 10? Is there a shorter and more common word you can use instead? (like "fun" instead of "entertaining"). During my seminars I tell people to write...
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Simple Words Sell

I appreciate the fact that in a past life you may have been Shakespeare or another world-renowned playwright, but that isn't going to help you write effective copy. You may have the best vocabulary, but save it for a game of Scrabble. When writing email copy, don't challenge the reader. Keep it simple...
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