From the moment you send out an email, your detailed live reports section is bursting with valuable information. This instant knowledge is, among other reasons, what makes email marketing such a powerful tool. It is very important that you review and study this information. I guarantee it will make you a better email marketer in the future.
Knowing which emails generate better results can help you hone in on the techniques that work best with your audience. Maybe a link with a call to action like "Click Here for More Information" produces better results than a link like “Read More Product Info”. Maybe your campaings sent on Thursday get more opens than those sent on Tuesday (more on this in the next article).
You will also be able to look at exactly who opened each email and clicked on each link. This turns email marketing into a powerful lead-generation tool. Say, for example, you included a link in your email for a discount on digital cameras. If you see that Tom, Nancy, Joe and Laura clicked on that link, you can create a brand new interest group with those readers, and send them a follow-up email with more information on digital cameras. You can also contact these people individually. You know they're interested, so now it's up to you to close the sale.
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