Hello,

In this fourth issue we will explore the use of pictures and graphics in your email campaigns.

A Picture Is Worth 1000 Words
We've all heard that expression before. And while I can't guarantee a picture is actually worth a thousand words, I can guarantee that it does say a lot. When writing your email campaign, you really want to keep it as short and to the point as possible. The trick here is to let the pictures do the talking. Granted this doesn't work in all scenarios, but if you're selling a product, for example, don't waste time talking about the way it looks, just include the picture...
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How do I add a picture to my campaign?
By this point, you may have already added pictures to your campaigns, so I apologize if this isn't article isn't earth shattering, but since pictures are so important, I felt it was worth mentioning here. When you choose a template that has pictures in it, you will have a chance to upload your own images...
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Don't Be Excessive
While I preach the benefits of using pictures in the first article, please do not interpret that as a license to go wild. A good email marketer is able to find balance between graphics and text. Make sure you grab the reader's attention, but still keep the campaign pleasing to the eye. When I talk about this at conferences, I show examples of campaigns...
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