Hello,

In this sixth issue we will explore two important elements of your email header: from name and subject.

Cornerstone of Your Campaign: The Subject
One of the most important parts of your email campaign is the subject. It's true that when you are creating a campaign, entering the subject is just one tiny part of the whole process, but it's a part that has the power to influence your results in a big way. In many web-based and desktop-based programs, your email recipient only sees your name and subject...
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Be Proud Of Who You Are
The "From Name" is part of an email campaign that most people consider a no-brainer. But considering I have seen some major mistakes with this over the years, I felt it was worth discussing it, just to make sure you don't find yourself heading down the wrong path. When your subscribers signed up for your mailing list, they explicitly said they want to receive emails from you. You need to make sure that when your email lands in their inbox, they know immediately that it's coming from you....
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Email Campaign Footer
A special can-spam compliant footer is added to all of your outgoing emails. Even though this happens automatically, I felt it was worth discussing briefly so that you are familiar with exactly what is included in this part of your messages. The most important part is the unsubscribe link...
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