When the user of an email address unsubscribes, this indicates that he or she no longer wishes to receive emails from your you or your organization. People can unsubscribe in a variety of ways including clicking the "Unsubscribe" link at the bottom of each email sent through EliteEmail.com, or by replying to the sender with the word "Unsubscribe" in the subject line or message body. This process is also known as opting-out. Including an unsubscribe method is part of the CAN-SPAM Act.